Betano is the new sponsor of Fluminense

Betano is the new sponsor of Fluminense

The sports betting site and online casino Betano has been announced by Fluminense as a new master sponsor for a period of two years.

After almost three years without a sponsor in the main space of the shirt, Fluminense will finally return to expose a brand in the place. The agreement with Betano runs until June 2023 and will yield R$ 16 million to the carioca club in the period, reported https://cricket360.bet/.

The amount is extremely important for Tricolor, which is in the round of 16 of the Libertadores Cup and is at the beginning of the Brazilian Championship. Therefore, it needs resources to maintain the squad for the second semester.

The agreement is immediate and the brand has already been exposed in Fluminense's duel with Red Bull Bragantino, for the 3rd phase of the Brazil Cup, at Maracana.

With the arrival of Betano, another brand says goodbye to Tricolor. It is Betmotion, which occupied the chest space on the shirt. However, because it is also a sports betting company, it could not stay in the same club as a competitor. A situation that shows the importance of Law 13.756/2018, which authorized brands from the sector to sponsor Brazilian clubs.

The master sponsorship was a campaign promise of President Mario Bittencourt, because since 2018 Fluminense did not have a company in the space, when the team broke with Valle Express.

History of soccer support

Betano betting site has a history of supporting soccer clubs. In Europe the house already has as partners Braga, Marítimo, Olympiacos, PAOK, FCSB and Craiova University. Here in Brazil the site had already stood out by being an official sponsor of the Carioca Soccer League and also of Atlético-MG, before closing now with Fluminense.